A blog (web log) is a website or website application that is often updated by an individual or a group of individuals with text, images, and links to other related information on the Internet. Most blogs focus on a particular subject, while others function as personal journals or logs of an individual, a company, or an organization. Blogs can focus on either text log entries, or they can be devoted to featuring art (art blog), photographs (photoblog), videos (video blogging, vlogging, or vodcasting), music (MP3 blog), and audio (podcasting). Most blogs allow for interaction between the author/owner of the blog and the public via comment systems.
Blogs and forums have become an increasingly popular part of small business’s online marketing. While blogs and forums require a considerable amount of maintenance, the results are usually positive. Blogs and forums not only increase the content of a website and establish expertise regarding a subject or product, they are also search engine (Google, Yahoo) friendly and can drive more traffic to your website. Furthermore, being an interactive medium, blogs and forums can help retain (or potentially increase) traffic to your website because of the ‘virtual communities’ they create. One important thing to understand before considering whether you should invest in a blog or a forum is the differences between the two. Forums are created for discussions within a group or community while Blogs are mainly designed for a single user input, with the possibility for other people to comment.